Automatic Facebook group posting tools: comparison of tools in Israel
Five Israeli tools do basically the same thing. The real differences are three: how pricing is counted, where the software runs, and how much control you have over the pace.
The Israeli market for automatic Facebook group posting is small and familiar: five active tools, all in Hebrew, all selling monthly subscriptions. None of them publish a fair comparison - including us, until this page. Here are the numbers as each company lists them on their site, as of September 2026, with no interpretation.
Price table
| Tool | Listed price | VAT | Where it runs | Trial |
|---|---|---|---|---|
| Postly | 349 ₪ per month billed quarterly, or 249 ₪ billed yearly | Before VAT | Chrome extension | Free version |
| Postify | 350 ₪ per month, or 300 ₪ billed yearly | Including VAT | Not listed on site | Not listed |
| PostPilot | 160 ₪ per profile on the basic plan, drops to 95 ₪ per profile for 31 profiles or more | Before VAT | Desktop app | Free trial, no credit card |
| PostPro | 200 ₪ per month, "when payments open" | Not specified | From your computer | One week free, no credit card |
| Natural Poster | From 169 ₪ per month | Not specified | Not listed on site | 3-day trial, no credit card |
Three ways to count the same price
The table above looks like there’s a threefold price gap between cheapest and most expensive. There isn’t. There are three different ways of counting, and once you align them, the gap shrinks a lot.
- VAT. 350 shekels including VAT is 299 shekels before VAT. Two companies list prices “including”, two list “before”, and that alone explains much of the difference you see in the table.
- Per profile or per account. Pricing per profile suits agencies managing several clients. For a single business with one profile it’s cheap; for a business with three managers posting from their own accounts, it’s three times higher.
- Promo price vs. list price. Some listed prices are launch deals or periods when the system isn’t charging yet. That’s the real price today, not necessarily next year. Ask what the price will be later.
Browser extension vs. desktop app
This is the only architectural difference that really affects your experience, and it can go either way.
| Topic | Browser extension | Desktop app |
|---|---|---|
| Login | Uses the account already logged in to your browser | Runs its own browser |
| Installation | From the Chrome Web Store, one click | Download and install on your computer |
| How many profiles | The profile logged in to your browser | How many at once |
| Suitable for | A business posting from its own account | An agency managing client accounts |
If you’re a single business posting from your own profile, an extension saves you an installation and doesn’t ask for a password. If you manage ads for clients, an app that handles multiple profiles at once will do a better job, and you’ll pay based on the number of profiles.
What really sets the tools apart
The feature lists for all five are almost identical: group lists, scheduling, first comment, report. The difference you notice after a month is somewhere else entirely - how much the tool tries to make your posts look human.
- Control the pace. Posting at exactly the same pace is a clear sign of automation. A tool that lets you set a different delay for each group is better than one that posts fast.
- Text variation. The same sentence in thirty groups looks exactly like what it is. Being able to write a few versions and rotate between them changes that.
- What happens when something fails. A post waiting for admin approval is not a failed post. A tool that separates the two saves you an hour of manual checking each round.
- First comment. Many groups don’t allow contact details in the post itself. Sending your phone automatically as the first comment is the difference between a post that stays and one that gets deleted.
You can take this list to any of the tools and ask these questions in a sales call. It will tell them apart much better than the number of groups on the page.
How to choose in twenty minutes
- Count how many profiles you really need. One? Per-profile pricing is an advantage. Three or more? It multiplies the cost.
- Align prices for VAT. Divide 350 including VAT by 1.17 before you compare it to 299 before VAT.
- Use the free trial for a real round. Not just three test groups - use the actual list you plan to post to. That’s where you’ll see differences in pace and admin approvals.
- Check the report after the round. If you can’t see which groups got the post and which are pending, you’ll go back to manual checking - and that’s exactly the work you wanted to avoid.
Want to try without installing anything?
Postly is a Chrome extension, so it works with the account already logged in to your browser and doesn’t ask for a password. There’s a free version that’s enough to run a real round and see what the report looks like, and only then decide.
FAQ
What’s the difference between a Chrome extension and a desktop app?
An extension runs inside the browser that’s already open and logged in to your account, so there’s no separate installation and you don’t need to give a password. A desktop app is software you install on your computer that runs its own browser. Both approaches work; the practical difference is that an extension is limited to the computer where the browser is open, while an app can manage several profiles at once.
Why do some tools price by profile?
Because they’re built for managing several Facebook accounts at once, like an agency posting for multiple clients. A single business with one profile pays for a feature it doesn’t use, so it’s worth checking if the pricing is per profile or per account.
Does automatic posting in groups put your account at risk?
Facebook doesn’t ban software that helps you post, but it does block behavior that looks non-human: uniform pace, the exact same text in dozens of groups, and activity at odd hours. So the difference between tools is less about the feature list and more about whether you can control the pace and vary your posts.
What happens if a post is waiting for admin approval?
In most groups, the post goes into an approval queue and isn’t published right away. A tool that marks this status separately from "failed" saves you unnecessary searching, because a post that’s waiting is a success you just can’t see yet.
How do you compare prices between tools?
You need to compare three things, not just one: the monthly price, whether it includes VAT, and whether it’s per profile. A price that looks half as much can be the same once you add VAT, and per-profile pricing doubles as soon as you have two accounts.